We need gender equity now. Those are words often uttered in social justice circles, and recently, across a number of headlines. What does that mean? More broadly, how is gender equity different than gender equality?
Companies are uniquely positioned to drive change around social norms by using their brand credibility, marketing expertise, reach, and access to key influencers, among other assets. Companies can create significant, lasting social change by shifting harmful social norms. But why should companies invest in changing social norms, and what are the practical steps to starting this process?